New Wella Pro Series Inspired by stylists, developed by experts With international designers showing off their 2011/12 collections, the red dress has been setting catwalks from Paris to New York, London and Milan ablaze. Now the inferno has hit Johannesburg. At an exclusive event, South Africa’s best loved fashion designers unleashed a scorching hot showcase of their favourite red dresses. However, the star of the show was the red and white ensemble revealed by the House of Wella, the Wella Pro Series. Wella is rooted in the salon business and has been a byword for excellence in professional hairstyling and hair care for years with salon products that have set standards and created style trends time and time again. Now with 130 years in the business and many innovations, Wella has developed a more accessible range for a wider group of people to experience, the Wella Pro Series. Easily accessible and available at affordable prices, the four Wella Pro Series hair care product lines are designed for use at home and available in trendy red packaging, include Shine, Repair, Colour and Volume shampoos and conditioners. The Wella Pro Series provides highly efficient care and cleansing ingredients that deliver reliable, noticeable and immediate results. Wella Pro Series Academy - a consumer tailored education programme The Wella Pro Series provides you with that salon-fresh feeling at home; forming the perfect base for creating wearable, on-trend looks. Wella’s state-of-the-art salon education together with the Wella global education experience, that includes hairdressers and professional heritage, will be the inspiration for a consumer-tailored education programme called the Wella Pro Series Academy. Providing professionally inspired tips and expertise so that not only can you attain a better understanding of your own hair, but also get the best out of your Wella Pro Series products. You will have access to a wealth of information on the latest hairstyling trends from around the world and techniques for achieving salon-inspired looks for every day wear. The Wella Pro Series Academy will be led by one of SA’s leading hairdressers, salon owner Mark Oosthuizen. He, together with a panel of expert stylists from across the country, will be showing you step by step how to boost your styling skills. Watch this space ..........