Be a natural, confident
blonde this summer
 
In a world where over 90% of people are
naturally dark-haired, being blonde gets you
noticed. Whether you’re born blonde or
become blonde, there’s no doubt it’s an
eye-catching hair colour to have.
Thanks to the 11 new shades from
Clairol Nice ‘n Easy, it’s never been easier
to be a confident, natural blonde this summer.
 

Leigh Toselli Style and Beauty Expert points out that as the trend towards more natural looking hair continues to grow, more and more women are looking for colour and fashion that enhances their natural selves rather than masking it or imitating someone else’s. Nice ‘n Easy’s Colour Blend technology does just that!

Colour Blend technology was introduced three years ago based on the insight that natural hair colour is composed of at least three different tones. The effect of these multiple tones is what we see as “natural dimension” – multi-tonal colour that is full of life instead of flat and dull. Clairol's Colour Blend technology works by blending three different tones in each shade, for natural looking, multi-dimensional results.

Based on recent research insights and technology; Nice ‘n Easy is now taking Colour Blend technology to a new level.  Recent research revealed that those tonal variations which create natural dimension are different between different colour shades and lightness levels. The lighter or blonder the hair, the more natural dimension there is.

P&G trichologist, John Gray explains that “With 150 000 or so hair follicles on a fair-haired woman’s head, each with hairs at different stages of their growth cycle, a head of hair will show variable quantities of multiple pigments giving the hair that multi-tonal appearance.”
 

Understanding these insights, Nice ‘n Easy now has a tailored level of dimension across its shade palette. Nice ‘n Easy delivers dimension through layering rich tones and contouring highlights for a natural looking hair colour.

In addition to the multi-tonal technology, that the hair receives, Nice ‘n Easy scientists have developed a new proprietary dye molecule called 5-Ethyl-o-aminophenol (5-ethyl-OAP). This molecule delivers more naturally looking warm & golden shades.

Says Toselli,”For ‘true to you’ natural looking colour, you can be confident that with Nice ‘n Easy your hair will be naturally blonde just as nature intended.
 

Available in retail outlets country wide