Hexachem Tel:  031 792 9860  Fax: 031 700 3086 E-Mail: info@hexachem.co.za Custom-made formulas for men Even if it is still a relatively small market segment, male care is one of the fastest growing segment in the cosmetic and personal care marker. Custom-made products for men are in demand. Male skin is different from women which creates a market with unique challenges and endless opportunities. Multi-functional is the key in male care because men prefer carrying one product rather than a complete range of ultra-specific products. Unipex Innovations, available locally through Hexachem, is offering solutions to the four favourite types of men: Mr Sports, Mr Handy, Mr Trendy and Mr Love. Mr Sports is an active man, exposing his skin to different climatic conditions. UV exposure results in redness and sunburn while exposure to wind can increase skin dryness. Frequent washes for Mr Sports also disturb the skin’s natural equilibrium. Unipex Innovations is offering a shower gel that will help to restore the natural skin barrier. Wave & Care Shower Gel combines a powerful marine-derived active with cleansing blue pearls. Homeo-Shield is derived from brown algae and has demonstrated its efficacy to promote cell differentiation and the transglutaminase activity involved in cornified envelop maturation. Although his skin is exposed to environmental factors, it is also confronted with continual mechanical aggressions like shaving. Every morning, Mr Sports’ skin faces irritation, redness and razor cuts that trigger skin discomfort. For Mr Sports’ particular skin needs, Unipex Innovations has developed Deep & Soft after shave lotion with Abyssine, combined with Hydroxan CH. Mr Handy works in harsh environmental conditions. Dust, chemicals and dirty particles can aggravate the skin. Mr Handy, like other men, also has to deal with testosterone that causes the production of facial and body sebum resulting in acne and ingrown hairs from shaving. Unipex Innovations also offers a skin care lotion especially for Mr Handy’s skin, just like a spa treatment at work. Spa at Work Lotion contains Canadian Willowherb — a botanical extract with a wide range of applications that include: anti- irritant, anti-acne and anti-hyperandrogenic bioactivities. Mr Handy uses his hands for work — causing rough skin, cuts, irritation, redness and dryness. After-Hours Hand Cream will make Mr Handy’s hands feel like they’re on vacation. After-Hours Hand Cream offers a dual action of natural and sophisticated ingredients, such as Tyrostat and Melanostatine 5, for an even skin tone and silky hands. Mr Trendy is one of those men who love to be up to date with the newest style. Like every man, Mr Trendy has to go through the morning ritual of shaving. Even though Mr Trendy uses the most technologically-advanced razor, he still experiences the most common shaving problems. Unipex Innovations has the trendiest solution in shaving skin care. Unipex’ refreshing soothing balm contains Neutrazen, a powerful peptide that helps prevent inflammation and offers a soothing action. Unipex’ rejuvenating tonic lotion contains Lanablue, a patented active ingredient that helps prevent signs of ageing. It takes its force from the heart of the Cascadia region. It is an extract of a blue-green algae harvested in wild conditions which has a high content of group B vitamins and amino acids. Lanablue acts like natural retinoids on keratinocyte differentiation, smoothing and densifying the epidermis. Mr Love loves taking care of himself Signs of ageing, dark circles and under eye bags are a big concern for Mr Love. Unipex Innovations suggests a multifunctional eye cream to make sure that Mr Love always looks great. With a fresh and soft texture, this eye cream combines the powerful actions of the following ingredients: ChroNOline, Aldavine, Lanachrys 2B and Hydriame. ChroNOline is a patented biomimetic peptide that boosts the production of key components in the skin. This ingredient reduces the appearance of fine line and wrinkles after only 28 days. Extracted from an African plant, Lanachrys 2B fights bags under the eye. Over time, muscles weaken and fat pockets that protect the eye start to drop. Lanachrys 2B is a natural activator of lipolysis, which acts on the breakdown of fat. Hydriame is also used in this eye cream. Because of its water reservoir effect, Hydriame gives instant moisturising effect and increases skin smoothness and firmness, and tightens mature skin.